(Left to right) Chris Chambers, Jill Holloway, Wendy Harch, Danielle Koopman.
Finalists for The Best Job in the World experience the islands of the Great Barrier Reef.
Advertisements encouraged applications for The Best Job in the World.
2009 Premier's Award for Excellence winner
The Best Job in the World Campaign
Tourism Queensland
Department of Employment, Economic Development and Innovation
Tourism Queensland's groundbreaking The Best Job in the World campaign has changed the face of tourism marketing. Widely considered as the most successful tourism campaign in the world, it has already spawned a host of copycat campaigns and netted several international awards.
The campaign rapidly turned around low industry and consumer awareness of the islands of the Great Barrier Reef using an array of innovative communication channels to capture the public's imagination and draw them into the campaign narrative.
The Best Job in the World has commanded worldwide attention, to date achieving more than $370 million in estimated global media coverage and penetration into most countries.
It has well and truly exceeded all key performance indicators to cement Queensland and the islands of the Great Barrier Reef as one of the most aspirational holiday destinations in the world.
Last reviewed: 30 October, 2009
Last updated: 30 October, 2009
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