Social Marketing Final Report
The Queensland Government's Social Marketing Final Report provides a detailed overview of the history, role, principles and trends of social marketing and its application in government.
Summary
The Social Marketing Final Report covers an extensive range of topics on the development and application of social marketing including:
- definition of social marketing
- core principles of marketing
- role of marketing in the public sector
- components of successful social marketing
- tools and trends in social marketing
- ethical issues in social marketing
- practical issues in social marketing implementation
Read the report
Last reviewed: 17 July, 2009
Last updated: 22 July, 2009
^ to top
