Queensland Government Advertising Code of Conduct
Queensland Government departments must plan, develop, implement, fund and evaluate communication campaigns in accordance with the Queensland Government Advertising Code of Conduct.
The Queensland Government Advertising Code of Conduct sets out the conditions and policies which apply to Queensland Government departments in the development and production of advertising material.
Some of these policies include:
- the advertising campaign must play an educative or informative role and be beneficial for the people of Queensland
- advertising must be presented in objective language, be free of political argument and not try to foster a positive impression of a particular political party or promote party-political interests
- the Code applies to print, electronic, outdoor and all other types of media services, including brochures, newsletters, direct mail outs and other like forms of communications
- funds that are designated for service delivery in the state budget must not be redirected towards advertising campaigns.